Top 5 Social Networking Apps in Tunisia: Q4 2023

During the fourth quarter of 2023, the top five social networking applications in Tunisia—WhatsApp Messenger, Telegram Messenger, Messenger, Facebook, and Threads—exhibited varied performance metrics on a unified platform.

WhatsApp Messenger saw weekly downloads fluctuate throughout the quarter, starting at around 55K in late September and ending at approximately 30K by the end of December. Active users remained relatively stable, averaging around 2.2M weekly, with a slight peak at 2.3M in early December.

Telegram Messenger experienced a significant spike in downloads in early October, reaching over 64K, before gradually declining to about 14K by the end of December. Active users hovered around 440K to 450K weekly. The app also generated modest weekly revenue, peaking at $35 in mid-October and ending the quarter with $25.

Messenger maintained a consistent download rate, with figures ranging from about 53K in late September to 34K in late December. Active users showed a steady trend around 6M weekly, with a notable increase to 6.15M in the final week of December.

Facebook demonstrated strong performance with weekly downloads starting at 61K in late September and peaking at 66K in early November. Downloads then tapered off to around 37K by the end of the quarter. Active users remained robust, consistently above 6.2M weekly, peaking at 6.36M in late October. Weekly revenue varied, with the highest being $288 in early November.

Threads had a more modest performance, with weekly downloads fluctuating between 8K and 11K. Active users saw a gradual increase, peaking at nearly 147K in early December.

Data for these insights comes from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.